To a degree, acting is part of what we do. I talk a lot about this in coaching sessions, and give an example of a bad actor versus a good actor:
The bad actor “shades” toward the desk as he talks, knowing that the phone is going to ring.
The good actor just says what he has to say, and the stupid phone interrupts him.
When you’re on the radio, the “visual” is created by the listener. But what you say and the way you sound paints the picture, too. Be more than just “a voice saying words” or reading something off a computer screen. Give me something genuine.
Having lived in Florida for almost thirty years I’ve learned that there four seasons: summer, summer, summer, and hurricane season.
It’s been said that the only colors that change in Florida are the colors of the license plates. As Ian develops into a hurricane up Florida’s west coast and into the Gulf, I figured if I’m going to stare all afternoon at the Weather Channel’s Cone of Uncertainty maybe there was something to be learned from them about programming.
There are things everywhere that apply to what we do. For me, one of those was a line from an old “Peanuts” comic strip when the cantankerous Lucy turned to Charlie Brown after something had happened and said, “It’s getting hard to tell the phonies from the realies.”
That’s a quirky line, but honestly, in radio, it’s not that hard. So, with apologies in advance for using the old-fashioned “he” pronoun, here’s a checklist: Continue reading
A brown-eyed five-year-old looked in my eyes and said, “I don’t want to be alone.” This wasn’t in response to being left in aisle 7 at Costco for less than ten seconds. This wasn’t a response to some other recent event in his life. This was a reaction to the human condition: we don’t want to be alone.
The people in the white coats have a name for it. It’s called “monophobia.”
“Monophobia is the fear of being alone. This catch-all term includes several discrete fears which may or may not share a common cause, like the fear of:
- Being apart from a particular person
- Being home alone
- Feeling isolated or ignored
- Living alone
The best air talents I’ve ever heard, regardless of age, format, etc. all have one thing in common. And I think it’s the “biggest” skill a person can develop.
They’re concise. They always seem to get a point across in fewer words than someone else would use.
Yes, this does apply to Talk radio, too. This isn’t about the length of a break (or a segment).
It’s simply been my observation that the person that ‘cuts to the chase’ is the one that gets quoted. And remembered.