Frost Advisory #631 – I Don’t Want To Be Alone

A brown-eyed five-year-old looked in my eyes and said, “I don’t want to be alone.” This wasn’t in response to being left in aisle 7 at Costco for less than ten seconds. This wasn’t a response to some other recent event in his life. This was a reaction to the human condition: we don’t want to be alone.

The people in the white coats have a name for it. It’s called “monophobia.”

“Monophobia is the fear of being alone. This catch-all term includes several discrete fears which may or may not share a common cause, like the fear of:
  • Being apart from a particular person
  • Being home alone
  • Feeling isolated or ignored
  • Living alone
  • Loneliness
  • Solitude
verywellmind.com

Family is the first place we learn about belonging, for better or worse. In fact, people who know more about this than me say that the relationship with your parents and siblings often becomes the lens by which we view future relationships.

That’s one of the reasons we search for a tribe. Safety. Protection. Belonging. Being understood. Being valued.

Some responses from listeners in a recent research project at KLTY in Dallas-Ft. Worth include…

“They feel like family”

“It’s like being in a room with friends”

“They help me understand I’m not the only one feeling this way.”

If you think that your radio station is just about songs people don’t know by artists they’ve never heard of… you don’t understand the concern of a brown-eyed five-year-old talking to his Pops on an afternoon trip to Costco.

You can think of yourself as a radio station or you can think of yourself as a friend. Then pay attention to your listeners.

They’ll tell you which you’ve chosen.


John Frost

John has been a successful major market DJ and Program Director for such companies as CBS, Gannett, Cap Cities, Westinghouse, Multimedia, and Sandusky and publishes the Frost Advisory.

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