Tommy Kramer Coaching Tip #484: The Biggest Skill

The best air talents I’ve ever heard, regardless of age, format, etc. all have one thing in common.  And I think it’s the “biggest” skill a person can develop.

They’re concise.  They always seem to get a point across in fewer words than someone else would use.

Yes, this does apply to Talk radio, too.  This isn’t about the length of a break (or a segment).

It’s simply been my observation that the person that ‘cuts to the chase’ is the one that gets quoted.  And remembered.

Tommy Kramer

Tommy has spent over 35 years as an air talent, programmer, operations manager and talent coach - working with over 300 stations in all formats. He publishes the Coaching Tip

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