The best air talents I’ve ever heard, regardless of age, format, etc. all have one thing in common. And I think it’s the “biggest” skill a person can develop.
They’re concise. They always seem to get a point across in fewer words than someone else would use.
Yes, this does apply to Talk radio, too. This isn’t about the length of a break (or a segment).
It’s simply been my observation that the person that ‘cuts to the chase’ is the one that gets quoted. And remembered.