Frost Advisory #476 – The Power Of Simplicity

This may be the most simple Frost Advisory you’ve ever read. But simplest doesn’t mean easiest.

I’ve learned that every bad radio station has three things in common:

  1. They take too long to do stuff
  2. The stuff they do isn’t very interesting or meaningful
  3. They take too long to do stuff

I reckon’ you see this played out in your radio station every day.

That meeting you just attended will inevitably result in doing more stuff.

That music meeting? You’ll play more stuff.

That promotions meetings? More stuff.

Our systems are set up to habitually add more stuff, but we almost never talk about taking stuff away. Like barnacles on a ship our radio station begins to slow to a one share. (That’s fewer people hearing our stuff that takes too long).

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Tommy Kramer Coaching Tip #329 – Check Your Online/App Streaming

Here’s a question for you: Have you listened to your station’s online streaming lately?

Chances are, it pretty much blows.

Most of the time, I record station audio to use for coaching sessions.  And it’s amazing how many stations promote how you can “take us to work with you” or “keep up with us with the app” when in reality, the signal crashes without any warning whatsoever.  Or the app makes us jump through hoops, pushing multiple buttons or wading through “join our music team” come-ons, before we finally just get to what we want – the audio.
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Frost Advisory #475 – What Does Your Station Own?

Your radio station didn’t create the music; the artists, composers, and producers did.

Your radio station didn’t distribute the music; the record company, the music store, or iTunes did.

If you base your station’s success on things that aren’t yours to begin with, you’re in for a bumpy ride unless you have no competitor.

“There are countless factories vying to sell generic products to the companies that own the customer relationship. Perhaps 90% (sometimes 100%) of the profit goes to companies that make the sale, not the ones who actually made the product.”

Seth Godin

So, what does your station own?

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Tommy Kramer Coaching Tip #328 – What You Can Learn From Ron Jacobs

Back in the heyday of Top 40 radio, there were a handful of stations that became the icons; the stations we wanted to work at, or at least have our station sound like.

One of the giants was KHJ in Los Angeles, a Drake-Chenault consulted station with the brilliant Ron Jacobs as its Program Director.

Jacobs had three primary rules:
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Frost Advisory #474 – A Programming Lesson From The Brady Bunch

“Here’s the story of a lovely lady…”

Those seven words from a TV show more than 40 years ago instantly trigger a song in our heads and a time in our lives.

The press release promotes it as “the biggest show HGTV has ever done,” and it is no wonder. It is the most familiar project they’ve ever done.

Every new thing, whether a TV show, a restaurant, or a new radio format (that’s us to most listeners), is faced with a fundamental challenge; how to create passion for something that is unfamiliar.

HGTV has solved that problem.

“The Brady Bunch house might be the most famous home in all of television. From its faded tan exterior to its kitschy interiors, it’s absolutely iconic. Now, HGTV is making it real. The network’s new series, A Very Brady Renovation, partners all six of the original Brady Bunch children with HGTV all-stars…”

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