Category Archives: Frost Advisory

Frost Advisory #596 – If You’re Not A Christian Or A Church Person…

If your station had a Christmas music strategy and it was effective, it has more listeners today than it did two months ago. For a format that plays mostly unfamiliar music from a new listener’s perspective, that is a HUGE opportunity. After all…

Everyone’s favorite station is the station that plays their favorite music.

Don’t blow it.

I’ve noticed that when Andy Stanley shares a message he purposely speaks his content directly to insiders AND outsiders. “If you’re not a Christian or church person…” leads into a camera angle specifically designed to effectively communicate to a specific group. Then he’ll direct a similar message to those, like most of us, that have been going to church since before we were born.

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Frost Advisory #595 – How Your Station Can Be A Blessing

“Blessing” is not a word we kick around often in strategic planning meetings, and certainly not in budget meetings. But I reckon’ it’s a pretty good word.

One of the definitions for “blessing” is “something that helps you or brings happiness.” (Merriam-Webster dictionary)

My friend Brant Hansen shares, “Literally blessing means to add value. How can I bless the listener today?”

He digs into the process, or more accurately the WORK.

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Frost Advisory #594 – Celebrate What You Value

The beginning of a new year seems to me to be a good time to consider how we internalize the values in our organizations.

Andy Stanley suggests, “Just start celebrating what you value. People will value what you celebrate, and they will celebrate what you value.”

I’ve recently been reading, “Breakfast with Fred,” the conversations and ideas of Fred Smith, Sr, a mentor for many leaders such as Zig Ziglar, Philip Yancey, John Maxwell and my friend Steve Brown.

“When Fred was in his early twenties, he visited a cemetery and asked himself what he would want the epitaph on his tombstone to read. It was at that moment he chose the phrase that would set his life direction: ‘He stretched others.'”

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Frost Advisory #593 – Is Your Station Worth Remembering? A Year-end Reminder

Have you ever met anyone that has their own statue? Interesting thought, isn’t it?

I’ve had the privilege of meeting several. I met Ronald Reagan when he was running for president in the ’70s. In my baseball life I’ve met Stan Musial, Jack Buck, Mike Schmidt, Lou Brock, and Ozzie Smith.

What makes someone so special that they are worthy of a statue?

Is it talent? Or personality? Maybe just right place at the right time?

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Frost Advisory #592 – Christmas And Your Station’s “WHY”

Every Christmas for the last several years I’ve thrown a few coins into the Salvation Army bucket down the street at the H-E-B. But not this year. Nope. They’ve changed their bell ringer. The guy standing outside the store ringing the bell is different this season, and I’m upset about it.

Ludicrous, isn’t it? Obviously no one would stop donating to the Salvation Army because Bert replaced Barry at the bucket.

“People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe.”

Simon Sinek
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