Category Archives: Frost Advisory

Frost Advisory #776 – How To Be Friends: A Programming Lesson From Back To School

When I was a kid I can remember staring at the bulletin board in the hallway eager to see what the next few months would be like. Each teacher posted a list of the kids that would be in her class the upcoming year. Frankly, I wasn’t that concerned about which teacher I was assigned. No, I was more concerned with whether I’d be with my friends; Rodney, David, Buddy, and Julian. And maybe even that I’d have a chance to be around that pretty girl Marlene.

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Frost Advisory #774 – The Simplest And Most Profound Idea For How To Program A Great Radio Station

It’s a funny thing. With these weekly Frost Advisories, I try to share insights about programming basics (how the sausage is made stuff, don’tcha know), while also challenging the more seasoned to strive for The Big Idea to transform a station and a listener’s mood, perspective, and life. Some get this while many have never thought about it. In my career, I’ve been at either place in different seasons.

Just this week I was evaluating a station that sounded like it was nothing more than a sequencing of elements. Like the automation system was programming the station. One element played, then another. Then something else came on and another element played. No design. No emotional spectrum. No meaningful content.

It was like an audio version of Whack-a-mole. Hit it and move on.

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Frost Advisory #771 – Is Your Station A Commodity Or A Brand?

And now a little story…

In my other life I do some baseball announcing during Spring Training for the St. Louis Cardinals and Miami Marlins. I’m the guy that comes on loudly on the loud speakers and tells you not to smoke, run, or have any fun, by golly! And I do it in both English and Spanish because they’ll pay me twice as much. No fumar, por favor!

At some point in Spring Training the New York Yankees, Boston Red Sox, and Philadelphia Phillies come to town. These games are sold out months and months in advance.

So why am I sharing this little story?

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Frost Advisory #770 – How Would You Graph The Emotions?

It’s interesting what you can see when you change perspectives. In a recent coaching session with a very talented team show I decided to move away from nuts and bolts, planning and execution and go to a 35,000 foot perspective and discuss the show’s strengths and weaknesses. Clever, don’tcha think? Mrs. Mahan in high school drama would be proud of me.

While this exercise of identifying strengths and weaknesses can be a common one for program directors and big time consultants, this time I heard an answer I’d never heard before.

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Frost Advisory #768 – The Power Of A Name

When I heard that Walt had passed away my first reaction was that he always called me by name.

He had been an executive for a major league club that I’ve been involved with for over 25 years. We would see each other every spring when I would occasionally interview him for a season ticket holder event. Walt and I traveled in much different circles so we certainly weren’t buddies; but maybe that is the point.

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