Tommy Kramer Tip #232 – The Main Ingredient

In August of 1972, a group named The Main Ingredient released a hit single called “Everybody Plays the Fool.”  (The lead singer, by the way, was Cuba Gooding, Sr. – yes, the actor’s father.)

None of that has anything to do with this week’s tip.

Last time, we talked about really starting to gain understanding and control of your inflection, so you lose the “disc jockey” sound and simply become the one voice in the room people just want to listen to.

Here’s another step.

What all great air talents and great voice actors have in common is that they’re INTERESTING.

If you’re still early in your career and aren’t being offered the opportunities you want, it’s not going to get better if you just work on your voice.  You have to make yourself the best CANDIDATE for the job.

In radio, or in the voice acting arena, the most successful and longest-running careers inevitably go to the voices that we find the most intriguing.  The ear finds them like it finds a catchy tune.  And just like in the musical world, there’s no one sound that’s the standard.

Instead of working on vocal gyrations, work on being INTERESTING.  That’s how careers are made.

Tommy Kramer

Tommy has spent over 35 years as an air talent, programmer, operations manager and talent coach - working with over 300 stations in all formats. He publishes the Coaching Tip

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