In the two previous Frost Advisories here and here I have shared a few brief ideas of how we can learn from the Turning Point USA movement created by Charlie Kirk. This week I’ll dig a little deeper on one of those ideas.
#2: Do your homework. Prepare.
Continue readingIt’s important to take stock sometimes, and wonder “How did this happen?”
Case in point, promos for a show playing DURING that show. Yes, I know, TV does it all the time — to the unheard voices of people screaming, “I’m watching the show NOW!” at their TV screens.
On last week’s show I shared a few brief ideas of how we can learn from the Turning Point USA movement created by Charlie Kirk. This week I’ll dig a little deeper on one of those ideas.
Have a clear vision and purpose. Charlie made it clear what Turning Point USA stood for.
Continue reading“The mission of Turning Point USA is to identify, empower, organize, and mobilize students to promote the principles of freedom, free markets and limited government.”
A generation – maybe more – of young people wanted to “Be Like Mike” (Michael Jordan, of course) when I was younger.
In the radio arena, I wanted to be like Larry Ryan. Larry’s a legendary morning man in my hometown of Shreveport, Louisiana. And besides a terrific, inviting voice and a laugh that makes YOU laugh, Larry embodied what I wanted in my life – to be successful, well-liked, and have a long career.
So, as everyone does, I did my best “impression” of Larry.
“Charlie Kirk was asked how he wanted to be remembered when he died: ‘Courage for my faith,’ he answered.
Charlie wanted his life to bring people to Jesus Christ. After today, it’s clear Charlie’s life is igniting a Christian revival across America.
Churches are booming, parking lots are filled to the brim, mass baptisms are taking place, and huge Jesus walks are happening across the country from California to New York.”
Benny Johnson
As we make decisions for our Christian media companies I ponder what we can learn from the legacy of Charlie Kirk.
Continue readingOnce, years ago, I decided to audition for a Talk station in Dallas. A friend of mine said that they had an opening, and at that time, I had never done Talk.
So I fashioned a “sample plate” of subjects I thought would work, and sent it to the Program Director.
Boy, was I wrong. Continue reading
It’s a question that too few stations every ask. What’s your goal?
It only takes one minute. That’s the premise behind the “One Minute Manager” series of books from my friend Ken Blanchard who share the concepts of one-minute goals, one-minute praisings and one-minute reprimands.
A few years ago I learned another lesson from Ken that was just as simple and profound.
Continue reading“The Dean of Science Fiction writers” is the title given to Robert Heinlein, author of “Stranger in a Strange Land,” “Starship Troopers,” and the wonderful book “Time Enough for Love” – among many others, was both an author and aeronautical engineer. That led to amazingly predicting many things that we now take for granted in the real world.
When I wrote my Frost Advisory last week about the disastrous branding decisions of Cracker Barrel I had no idea that the story line would change so much that I’d be writing about it AGAIN this week. Let’s review their Bud Light-level marketing blunder and their actions to remedy the situation. Maybe we can learn something.
“We thank our guests for sharing your voices and your love for Cracker Barrel. We said we would listen and we have. Our new logo is going away and our ‘Old Timer’ will remain.”
CR press release
Here is what we radio folks can learn from it.
Continue reading