It all started with a spam call. At least I thought it was.

“I’m reaching out because as a part of our brand promise we mentioned that we would contact you anytime we saw an opportunity to further improve on your overall finances…”

That one line helped change my perspective. It wasn’t a spam call at all. I realized that I had an existing relationship with this company, and they were attempting to fulfill a “brand promise” they had made to me.

Key points:

Continue reading →