Frost Advisory #720 – A Father’s Day Programming Lesson From My Dad

“You can do anything… once”

I often heard those words from my dad’s booming voice. His acknowledgment of his son’s innate desire to reach out and try new things, while also mindful of his adolescent son’s propensity toward immature decisions.

Those words served as a life lesson of accountability. But, you know what? Those words were also true. I COULD do anything… once.

always-done-it

So can your station.

Making programming decisions based strictly upon what you’ve already done is like driving looking in the rear-view mirror. It won’t get you anywhere but where you’ve already been.

“It doesn’t sound like my station”

…is the cry of the rear-view mirror and of a radio station that won’t adapt and grow.

This Father’s Day, my dad’s programming lesson is a reminder that you can do anything… once!

It’s called innovation! Without innovation one thing is for certain. Your station will become one day older every day that passes.

And your audience may leave you behind.


John Frost

John has been a successful major market DJ and Program Director for such companies as CBS, Gannett, Cap Cities, Westinghouse, Multimedia, and Sandusky and publishes the Frost Advisory.

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