Tommy Kramer Coaching Tip #481: What You Say vs. What I Feel

Get this: it’s not about what you say.  It’s about what it makes me feel.  I, the listener, will make up my mind pretty quickly about this.  Information is fine, but unless I feel something about it, it’s just not relevant.

You have a choice when you open the mic.  You can scatter words all over the place, but unless it fires up a pilot light inside the listener, it’s just ‘blah – blah – blah.’

If I feel entertained, that’s good.  If I feel like you’re someone I might like to be friends with, that’s even better.  But if I only feel like you’re using “filler” stories and material that I can’t identify with, then it’s pretty much a strikeout.

A final thought – if you’re funny, it’ll show.  But if you try too hard to be thought of as funny, that’ll show, too.  So if you can resist the “I want to be funny” agenda, and meld the selection of meaningful, relevant Content with a natural-sounding delivery, you have a chance to become truly great.


Tommy Kramer

Tommy has spent over 35 years as an air talent, programmer, operations manager and talent coach - working with over 300 stations in all formats. He publishes the Coaching Tip

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