Have you ever wondered why health clubs, weight loss products, or stop smoking schemes seem to advertise most at the beginning of a new year?
Folks in white lab coats say there is a psychological reason for it. (Perhaps you’d like to take notes)
“When we enter a new time period our relationship with our past self is weakened and it becomes a little bit easier to change our behaviour … If you want to disrupt a habit , target your messaging to the start of new time periods.”
Richard Shotton, “The Illusion of Choice”
In the last tip, I said, “Your show really is a movie without the camera.”
After you get past learning “the basics,” then develop a real Personality on the air, you’ll hopefully reach a stage in your career where the ego disappears and you actually just get in a zone where it’s almost impossible to have a bad show.
But I believe it requires getting outside of radio, mentally, and seeing each “Content” break you do as a little movie (without the camera).
What do I, as a listener, FEEL when you talk about something? Continue reading
On last week’s show, I shared that the beginning of a new year is a good time to review the basics.
At my church, the pastor takes the first two Sundays of each year to restate the purpose and vision of the church. Fitness clubs and diet plans often base their marketing on people’s desire to return to the basics and embrace new habits.
So… let’s go back to the basics.
Okay, let’s go to work on why a topic (if we must use that word) clicks on the air, or just falls kind of flat.
Case in point, a husband-and-wife afternoon show I’ve coached for several years. They have lots of chemistry and a good sense of who the listener is, but like everyone, they need a little reminder now and then.
The beginning of a new year is a good time to review the basics. At my church the pastor takes the first two Sundays of each year to restate the purpose and vision of the church. Fitness clubs and diet plans often base their marketing on people’s desire to return to the basics and embrace new habits.
Legendary football coach Vince Lombardi began every training camp with the words, “Gentlemen, this is a football.”