Frost Advisory #683 – Does Your Station Have An ACTUAL Program Director?

Titles are funny. For some reason we assume if someone has a title that means that they know how to do the job.

I’ve known organizations that would be transformed if only one simple thing happened – that the one person with a particular expertise was the one person who made the decision in that particular area.

I’ve known far too many programmers that didn’t know how to program, managers that didn’t know how to manage, and engineers that didn’t know how to… whatever it is they do.

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Tommy Kramer Coaching Tip #535: It’s Five O’Clock Somewhere

In honor of Jimmy Buffett’s passing, I’m using his song “It’s Five O’Clock Somewhere” (sung with Alan Jackson) as the starting point for this tip.

Some questions for you:

When you get off work, is what you want to here “somewhere” radio? You know… generic playlist, generic Content. Or would you rather hear songs that you love, and songs we think you’ll grow to love, and Content that relates to your life, today?

On a great radio station, it’s 5 o’clock HERE. NOW.

God bless you, Jimmy Buffett. And everyone else, wear sunscreen.

Frost Advisory #682 – A Programming Lesson From Jimmy Buffett

Jimmy Buffett wasn’t a one hit wonder, but almost.

Did you know that he never had a #1 hit on Billboard, and had only one song, “Margaritaville,” that even reached the top 10.

And yet the idea of “Margaritaville” inspired restaurants and resorts, a Broadway musical and retirement communities turning Buffett’s alleged desire for the simplicity of island life into a multimillion brand. He’s on the list of Forbes’ America’s Richest Celebrities with a net worth of one billion dollars.

What’s my point?

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Tommy Kramer Coaching Tip #534: A Lesson from Coach Jimmy Johnson

If you’re not familiar with NFL Hall of Fame coach Jimmy Johnson, watch the pregame and halftime shows on Fox. To be brief, Johnson won a National championship in college, then, in just 5 years from starting 1-15, he won back-to-back Super Bowls with the Dallas Cowboys.

He’s also a powerful motivational speaker, and one thing he told a group of athletes several years ago really struck me: “Fatigue…makes cowards of us all.”

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Frost Advisory #681 – Get Back! A Perspective!

What do you see in this picture, taken half a century ago this month?

Some will just see four guys and a lady standing on the curb. Not a very compelling picture, wouldn’t you say, with most of the faces barely visible.

Others will recognize those four lads as the Beatles, but don’t realize the photo’s significance without context.

A few will see this picture for what it really is – a rare shot of The Beatles taken just moments before the photo that was to become one of the most famous album covers in history – Abbey Road, the last album the Beatles recorded.

Well now, how I am going to turn THIS into a Frost Advisory?

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