Have you ever wondered why health clubs, weight loss products, or stop smoking schemes seem to advertise most at the beginning of a new year?
Folks in white lab coats say there is a psychological reason for it. (Perhaps you’d like to take notes)
Continue reading“When we enter a new time period our relationship with our past self is weakened and it becomes a little bit easier to change our behaviour … If you want to disrupt a habit , target your messaging to the start of new time periods.”
Richard Shotton, “The Illusion of Choice”