Tommy Kramer Tip #215 – Why You Should Never Say “Maybe”

“Maybe” is a word I don’t like to hear, because by definition, it’s ‘conditional’ in nature.

“Maybe you’ve done this…” also carries the flip side (in the listener’s head) of “No, I haven’t.”  Click.  Disengage.

“IF” is the magic word.  It activates the imagination, and doesn’t leave room for the doubting side of the coin.

“Maybe you’re seven feet tall…” only talks to people who ARE that height.

But “If you were seven feet tall…” opens up the mental possibility – and the ‘buy-in’ factor, as a result.

There’s also the inclusive: “We’ve all done this…” or “We’ve all seen this…”  (But it has to be true.  It can’t be “We’ve all skinned a buffalo with a butter knife…”)

Anyway, now you’ve got a couple of new arrows in your quiver to help make you sound more CERTAIN – and dynamic – on the air in a very subtle way.

Tommy Kramer

About Tommy Kramer

Tommy has spent over 35 years as an air talent, programmer, operations manager and talent coach - working with over 300 stations in all formats. He publishes the Coaching Tip

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