Tommy Kramer Coaching Tip #423: What Makes You Matter

So in a nutshell, here’s the biggest thing about Content:

You will not matter to anyone unless you talk about something that matters to that person.

I know – this sounds so simple, so the question is, “Why do so many stations fill the air with things that don’t matter to the listener?”

My theory is that they just don’t know yet what the whole purpose of radio is.  Or they’re ego-driven, which is the wrong road.

Let’s be clear – nobody cares about what you want, or what the board of directors’ goals are.  They care only about what you do that entertains them, or informs them about something they might need to know, but maybe they haven’t heard yet.

Tommy Kramer

Tommy has spent over 35 years as an air talent, programmer, operations manager and talent coach - working with over 300 stations in all formats. He publishes the Coaching Tip

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