On last week’s show I shared that the recent solar eclipse is a valuable lesson in perspective. The moon’s path is always between the earth and the sun SOMEWHERE, but it becomes meaningful to us only when it happens to us.
Ty McFarland of KSBJ in Houston reacted this way:
Lesson 1 – seeing things from your listener’s perspective requires you to change your perspective – that takes intentional time and effort.
Lesson 2 – once you spend that time and effort to share a common perspective, you’ll care a whole lot more since you’re invested – you’ve got some skin in the game. If you don’t care about what your listeners care about, the problem isn’t with your listeners!
I could easily stop there with Ty’s valuable insight, but since I’ve teased ‘part two’ I feel compelled to go there.
What if your radio station could get ALL of your listeners to tune in at ONE time for ONE thing?
Sounds ridiculous, doesn’t it? But that is the very thing that NASA gave us a glimpse of during the eclipse.
NASA offered a means for anyone to gather data on how the eclipse changes the atmospheric conditions around them. In other words, they offered a resource to get everyone to go to one place at one time for one thing.
Reckon’ we can learn a lot just by looking up.
*Inspired by Mark Ramsey’s “Seducing PPM; The 7 Habits of Highly Successful Ratings“
- Frost Advisory #543 – Are You A Giver Or A Taker? A New Year’s Message - January 11, 2021
- Frost Advisory #542 – Some New Year’s Resolutions For Your Station - January 3, 2021
- Frost Advisory #541 – People Are Searching For WHY - December 27, 2020
- Frost Advisory #540 – Being Worthy Of Remembering: A Year-End Reminder - December 21, 2020
- Frost Advisory #539 – One Way To Celebrate The End Of 2020 - December 14, 2020