Frost Advisory #511 – How Do We Talk About It?

I reckon’ there has been an easier time to work in Christian radio. But there may have never been a more important time.

But, gosh, it’s tough sometimes.

How do we talk about it?

We know what our format is NOT. We’re not about dividing people. We’re not about stirring up controversy. We’re not about drawing attention with alarming BREAKING NEWS alerts. We know that we should be a unifier of people of faith.

But, gosh, it’s tough sometimes.

But you know what? I’ve heard some remarkable radio this past week. I’ve heard honesty. I’ve heard compassion. I’ve heard self-reflection of our own thoughts, behaviors, and prejudices.

“Why do you see the speck that is in your brother’s eye, but do not notice the log that is in your own eye?”

Matthew 7:3

Great radio is hard work. But it can happen when you have a highly developed station, you understand your purpose and your focus, and you have seasoned talent trained over time for such a moment as this.

When you hear something so much on target you know longer ask “Should be talking about it?,” you say “We must talk about it.” That’s proof that you’re on strategy.

“We’re living in a world that keeps break-in’
But if we want to find a way to change it
It all comes down to this
Love God and love people

Love is patient
Love is kind
Rescues hearts and changes lives.”

Danny Gokey, “Love God Love People”
John Frost

About John Frost

John has been a successful major market DJ and PD for such companies as CBS, Gannett, Cap Cities, Westinghouse, Multimedia, and Sandusky and publishes the Frost Advisory.

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