I’m often asked, “Which is more important? Creativity or discipline?”

The answer is ‘yes.’

I was 21 when I was first bestowed with the title Program Director. I obviously didn’t know much about programming at that age, but I had the lowest voice on the air staff, had my own car, and laughed at the boss’ jokes.

In the decades since I’ve coached a few air talent, trained a couple of program directors, and taught up to a few general managers that thought they could program a radio station.

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