Ask yourself these questions:
- What does the Program Director want the station to sound like?
- Does the morning team have the same vision? How about the other dayparts?
- Do YOU know what makes your station sound different, and unique?
I deal with this all the time. Great stations have common factors. The thread of consistency; the gold bar at the core of the station, should be not only known, but clearly identified and discussed among the staff.
Being reverent in a certain way; being Irreverent in a certain way. The language in the Imaging, the Promos, the standard of Production.
Example: early on in my career, I got onto how any spot or promo should change the music at least once, because there’s at least one place in all ‘copy’ where a momentum or mood change is needed. At my stations, you COULDN’T just use one piece of music in a spot unless the client specified it (like using a jingle with a “donut” for the copy).
But it goes much farther, and deeper, than that. STATIONALITY is what the great ones have. There’s an understood attitude and common values that run through every daypart, even though (of course) each air talent is different.
Like the Beatles. They had this sound that was only theirs, and they all knew what it was, but each singer and each instrument was totally individual in style.
You can tell a great station before you even hear its name said. If your station isn’t like that, get to work. CREATE something unique.
- Tommy Kramer Coaching Tip #418: Composition! - June 9, 2021
- Tommy Kramer Coaching Tip #417: A Basic Storytelling Kit - June 2, 2021
- Tommy Kramer Coaching Tip #416: Team Show Tip — What’s Your Partner’s Role? - May 26, 2021
- Tommy Kramer Coaching Tip #415: Another Tip from Roy London - May 19, 2021
- Tommy Kramer Coaching Tip #414: Why Coaching is a Good Idea - May 12, 2021