Frost Advisory #560 – Love What Your Listeners LoveL: A Mother’s Day Programming Lesson

I heard someone play the violin this morning in church. I love the violin, but for a different reason than you might think. I love the violin because my mother loved the violin.

“Sometimes you have to watch somebody love something before you can love it yourself. It is if they are showing you the way.”

Donald Miller, “Blue Like Jazz

It’s my guess that almost everything you love is because someone else loved it first. Whether it’s going to the ballgame with dad, or learning how to make your mom’s apple pie, or the family gin rummy game after dinner.

“Each person has a different set of biases and values and assumptions, and those world views are influenced by their parents, their schools, the places they live and the experiences they’ve had to date. Their world view is the lens they use to determine whether or not they’re going to believe a story.”

Seth Godin

How does your station connect with the things your listeners love most?

How does your station demonstrate that you love her family (or that she does)?

How does your station affirm her inherent value and the struggles she’s had to face during this pandemic?

How does your station inspire her faith and offer practical reminders of God’s promises?

Successful stations connect to their listeners’ world view then use that to frame the station’s purpose and vision.

You could say it is a lesson I first learned from my mom and her violin!

Thanks, Mom!

About John Frost

John has been a successful major market DJ and PD for such companies as CBS, Gannett, Cap Cities, Westinghouse, Multimedia, and Sandusky and publishes the Frost Advisory.

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