Topics are just springboards to reveal emotions. (Please read that sentence again.)
These thoughts will help you:
- If you’re just talking about a subject, but I’m not in that picture, it won’t work well.
- If it is about the Subject and about me (the listener) but not about YOU, too, you’re still missing an ingredient.
- And anything that doesn’t have a clear emotion at the center of it is just fodder.
This is why all great Content comes from what’s around you that you and your listener have in common or can identify with, and feel something about. Otherwise, it’s just a “topic” – which I consider to be basically the same as drain cleaner.
