Tommy Kramer Coaching Tip #465: “Topics” are just Springboards

Topics are just springboards to reveal emotions.  (Please read that sentence again.)

These thoughts will help you:

  1. If you’re just talking about a subject, but I’m not in that picture, it won’t work well.
  2. If it is about the Subject and about me (the listener) but not about YOU, too, you’re still missing an ingredient.
  3. And anything that doesn’t have a clear emotion at the center of it is just fodder.

This is why all great Content comes from what’s around you that you and your listener have in common or can identify with, and feel something about.  Otherwise, it’s just a “topic” – which I consider to be basically the same as drain cleaner.

Tommy Kramer

Tommy has spent over 35 years as an air talent, programmer, operations manager and talent coach - working with over 300 stations in all formats. He publishes the Coaching Tip

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