John Frost, partner in Goodratings Strategic Services, has been a successful major market disc jockey and program director for such companies as CBS, Cap Cities, Westinghouse, Sandusky, Gannett, and Alliance during his 36 year broadcast career.


 
Prior to joining partner Alan Mason in 1999, John serviced as Vice President for Paxson Communications’ 47-station group in Florida.  He stayed with Paxson through the transition of the company to launch the PAX TV network.


 
Before being promoted to a corporate programming position in 1996, John was Operations Manager for Paxson’s five station cluster in Orlando, Florida.  It was at AC Magic 107.7 that John and consultant Alan Mason launched the first family values, “safe for the family” strategy, resulting in Paxson Communications’ first 12+ and #1 25-54 station.  Bud Paxson, Chairman of Paxson Communications and very tall fellow, cites the success of family values radio as a catalyst for his dream of a family friendly television network. “If not for John Frost….” Mr. Paxson would oft be heard to mutter.


 
Prior to Paxson, John was on the cutting edge of the Smooth Jazz format while program director of The Oasis in Dallas, one of the first Smooth Jazz stations to achieve a top five ranking adults 25-54.  That’s where John first teamed with partner Alan Mason and learned to play the saxophone. Interestingly, John got that job by a case of mistaken identity when management thought they were hiring another tall skinny fellow with a manly radio voice. By the time they realized their mistake, John had already found a parking place. John was also part of the team that launched the first “Young Country” station, KYNG, in Dallas, a station that inspired dozens of high personality country stations, including the current “Wolf” format.  To this day schoolchildren in the Dallas-Fort Worth area still talk about John being the voice of Young Country’s armadillo mascot “Speed Bump”. John is still much in demand at mascot conventions around the country where he will often exchange pleasantries with ordinary folk and sign autographs like an armadillo would.

 
In the last decade, Mr. Frost has been involved in the dramatic growth of Contemporary Christian radio, bringing mainstream programming strategies and research principles to help create and develop some of America’s most successful Christian music stations.

John was recognized by CRW magazine as one of the 50 most influential people in Christian music.  The Gospel Music Association honored John in 2004 with the Scott Campbell industry achievement award, which partner Alan Mason also received in 2007.

Ever comfortable behind the microphone and an avid baseball fan, John is in his ninth season as the semi-professional public address announcer in spring training for the St. Louis Cardinals at Roger Dean Stadium in Jupiter, Florida, as well as the Cardinals and Florida Marlins minor league teams during the summer.

John’s hobbies include knitting, traveling, visiting museums after hours, gardening, running, playing tennis with beginners, wishing he were as good a golfer as Tommy Kramer, skateboarding in trendy attire, crossword puzzles, collecting robots made popular by a television series, driving slow in the left hand lane, chewing gum, complaining about there being nothing good on TV, playing Sudoku, trying to remember people’s names, attending lengthy business meetings, playing volleyball on the beach with famous celebrities, visiting famous landmarks that were prominently featured in Alfred Hitchcock movies, making “choo, choo” noises while playing with electric trains, desperately trying to impress people by saying that he has a cousin that works in the White House, complaining about cold weather, boating, taking leisurely strolls, putting new plastic liner thingies in the trash can, trying to figure out how Buck Kinnaird and Rob Rabenecker rig the “Guess the Attendance” contest at Roger Dean Stadium, saying rude things about California, laughing so hard that Fresca comes out his nose, wondering what kind of cheese this is, dancing with babies, trying to do business on the cell phone on the airplane while Delta insists on playing loud hip-hop music that no one likes, thinking about going back to college to get an MBA like Ty McFarland, naming manatees after former football greats, violently shaking appliances and yelling “Why doesn’t this thing work?”, wishing he were as good a guitar player as Tommy Kramer, trying to convince people that his brother really did meet the Beatles, sitting cross-legged under trees, filling the car with gas, working on his ever-so-manly sun tan, whining about things that really don’t matter, wishing he were living in Texas so he could get some good Tex-Mex, turning down invitations to arena football and hockey games, saying “I’ll have another cup of coffee”, listening to old airchecks of “The Frostbite Show”, renewing old acquaintances, producing jingles for imaginary radio stations in Dean O’Neal’s basement, collecting baseball cards, eating popcorn with chocolate raisenettes, wishing he had fulfilled his dream to become a ballerina, yelling at the dog to quit barking, thinking up new colors (Interestingly, John is actually credited with naming the color “garnet”

(http://www.guinnessworldrecords.com/colors/garnet/JohnFrost/genius/reallycuteguy),

refusing to ever go to another baseball game with Alan Mason, saying “No, thank you” while never really making eye contact with overly friendly complete strangers that violate his space, trying to use the word “kumquat” in a sentence just ‘cause he thinks the word sounds funny, speaking his high school Spanish to people who really speak Spanish to see the horrid looks on their faces, wishing he WERE Tommy Kramer, and writing silly biographies that no normal person would ever, ever, ever read in a million gazillion years.