All posts by John Frost

John has been a successful major market DJ and Program Director for such companies as CBS, Gannett, Cap Cities, Westinghouse, Multimedia, and Sandusky and publishes the Frost Advisory.

Frost Advisory #707 – I Don’t Want To Be Alone

A brown-eyed five-year-old looked in my eyes and said, “I don’t want to be alone.”

This wasn’t in response to being left in aisle 7 at Costco for less than ten seconds. This wasn’t a response to some other recent event in his life. This was a reaction to the human condition: we don’t want to be alone.

The people in the white coats have a name for it. It’s called “monophobia.”

Continue reading

Frost Advisory #704 – A New Year’s Message: A Fresh Start (part three)

Have you ever wondered why health clubs, weight loss products, or stop smoking schemes seem to advertise most at the beginning of a new year?

Folks in white lab coats say there is a psychological reason for it. (Perhaps you’d like to take notes)

“When we enter a new time period our relationship with our past self is weakened and it becomes a little bit easier to change our behaviour … If you want to disrupt a habit , target your messaging to the start of new time periods.”

Richard Shotton, “The Illusion of Choice”
Continue reading

Frost Advisory #703 – A New Year’s Message: Back To The Basics Of Programming

On last week’s show, I shared that the beginning of a new year is a good time to review the basics.

At my church, the pastor takes the first two Sundays of each year to restate the purpose and vision of the church. Fitness clubs and diet plans often base their marketing on people’s desire to return to the basics and embrace new habits.

So… let’s go back to the basics.

Continue reading

Frost Advisory #702 – Gentlemen, This Is A Football!

The beginning of a new year is a good time to review the basics. At my church the pastor takes the first two Sundays of each year to restate the purpose and vision of the church. Fitness clubs and diet plans often base their marketing on people’s desire to return to the basics and embrace new habits.

Legendary football coach Vince Lombardi began every training camp with the words, “Gentlemen, this is a football.”

Continue reading

Frost Advisory #701 – Your Format Sounds Too Small

Those are the candid words of a top talent I was attempting to lure into the Christian music format.

I reckon he knew how to get my attention.

“If your station can be transformative in someone’s life as you claim, then why do you spend 99% of your time focusing on the nuts and bolts, the songs, the artists, the deejays, and features any radio station in any format can do.

Why don’t you focus on what matters most?” he says from an outsider’s perspective.

Continue reading

Frost Advisory #698 – We’ve saved you a seat!

The Christmas season brings our format’s greatest opportunity to welcome new listeners. While this may seem a no-brainer, it is not something to be taken for granted.

No other format has the opportunity to eliminate its biggest barrier for growth (that it plays unfamiliar music for new folks) while also doubling down on the core “why” of the format – that God became man and changed history (even for unbelievers).

So, how does a first time listener become fan? More specifically how does someone that doesn’t know Big Daddy Weave from Bo Diddley become a fan of your station?

Continue reading