It only takes one minute. That’s the premise behind the “One Minute Manager” series of books from my friend Ken Blanchard who shares the concepts of one-minute goals, one-minute praisings, and one-minute reprimands.
A few years ago I learned another lesson from Ken that was just as simple and profound.
My friend Joe Battaglia and I had the privilege of spending several days in San Diego to help Ken Blanchard develop the national radio campaign for “Lead Like Jesus.” As we brainstormed ideas, Ken shared his experience of training the staff of the recently opened Petco Park, home of the San Diego Padres baseball club. They began with the end in mind.
What do we want fans to say when they are leaving the ballpark?
Your station’s biggest fans spend less than 10% of their waking hours with your station. How’s that for perspective? And most of that time is when doing something else; driving to work, listening at work, picking up the kids at school.
When was the last time you had a conversation about your station’s programming that revolved around their lives in the real world
Beyond music rotations,
beyond liners and sweepers,
beyond your next big Christian music concert,
beyond things inside your building.
The great brands (and stations) go beyond the nuts and bolts of design and reach into their listeners’ lives. Starbucks is now famous for setting out to became “the third place” in people’s lives, after home and work.
“We want to provide all the comforts of your home and office. You can sit in a nice chair, talk on your phone, look out the window, surf the web… oh, and drink coffee too,” said a Starbucks’ manager.
“Apple, Starbucks, Harley Davidson… all of these have done everything they can to understand the wants and needs of their customer, while delivering them at a human, interactive level.”
On last week’s show I shared five nifty lessons on programming we can learn from staring at The Weather Channel for three straight days. In my effort to squeeze one more quarter hour of reading from you I reckon’ I better come up with a few more to deliver on last week’s Waffle House tease (that’s Fear of Missing Out, don’tcha know).
I remember the initial reaction after being accustomed to weather occupying no more than three minutes on the local TV news. Now we can hardly imagine life without a 24 hour cable channel, particularly when a hurricane is approaching.
Being a lifelong learner is a great gift, as reflected in Coach John Wooden’s famous quote.
“Each of us is becoming, becoming something better or something worse. And we become what we teach and what we learn.”
I have an idea.
If you’re one of the hundreds of Christian radio/music pros to descend on CMB’s Momentum this week in Orlando, open yourself up to learning. The great irony is that the higher one is in the organizational chart the less inclined toward a learning spirit – just when they need it the most.
“It is impossible for a man to learn what he thinks he already knows.
Senator John McCain died over the weekend. Many in our format will not even mention it. Too political, don’tcha know.
Let’s face it. There is a tension between being culturally relevant and sharing the news of the day that may push a hot button. In this day of political correctness and social media, is there ANYTHING that isn’t controversial?
Yes, Senator John McCain played in the political sandbox. He was famous for being a maverick to those in his own political party and for crossing the aisle to work with those with opposing viewpoints. Either is fodder for spitwad throwing on Twitter.
Meghan McCain posted a remarkable note about her father.
What’s the best thing you’ve done on the air recently?
It’s a question I often ask air talent I work with, and one that always results in a long pause.
First, it makes people think about what they’ve done on the air recently (few do), and second, it makes them evaluate those things in the context of everything else they’ve done (most never do).
I’m privileged to work with some of the best morning teams in the format; Kevin and Taylor, Scott and Sam, Ellis and Tyler, and Steve and Amy. Each has worked together for at least ten years, some twenty, and at multiple radio stations together.
I’ve told them that their greatest strength is their greatest weakness. Their strength is that they are well-schooled in their individual roles, they know each other’s hot buttons, and they know what elements tend to do well. Their weakness? It’s real easy to do last week’s show, last month’s show, last year’s show.
“It is what you make it” – my dad’s advice at various milestones in my life.
There was a time in my career when I considered a radio station no more than the sum total of the things that it did. The deejays, the music, the jingles, the contests. Like a sport being nothing more than the players, the field, the goal posts or bases. If that were true, then places like Cooperstown, New York, or Canton, Ohio, wouldn’t have significance since they aren’t home to the big league players and teams they eulogize.