When I wrote Frost Advisory #661 – What Christian Radio Can Learn From… Bud Light, I didn’t imagine there could be other companies that would say, “Hey, that’s a good idea” and follow along.

Silly me.

I’m told that Anheuser-Busch has lost 27 billion dollars in value since Bud Light decided to feature a “trans-athlete” on a Bud Light bottle.

As unlikely an example to follow it seems that Target did just THAT. Yes, the brand that appeals directly to young moms and kids decided there was another agenda. You know the story. They knew implications of Bud Light’s decision. But anyway…

Memorial Day weekend is a time to remember those who have given the ultimate sacrifice for our freedom. Maybe, just maybe, there is a lesson that can apply to the legacy of your radio station.

How will your radio station be remembered?

Did you know that a lot of hotels don’t have a 13th floor? Seems that enough people have a weird superstition about the number 13 that they wouldn’t want to stay on that floor. Or something.

Well, this isn’t really Frost Advisory #667, it’s really #666. My editor (my dog Maggie) insisted that I change it to Frost Advisory #667 because she’s one superstitious golden doodle. I’ve learned not to tempt fate when Maggie puts her foot down. Or lifts it up for that matter.

But enough of that wild goose chase about my dog…

They say opinions are like noses; everyone has one.

The boss, the Facebook posts from listeners, the sales manager, or the weekend disc jockey, everyone has an opinion on what your station should be doing to be better. At least for them.

On this Mother’s Day I wonder what Mom would say!

The ratings arrive. Our emotions react. There is running up and down the hallways and gnashing of teeth! DO SOMETHING!

I’ve heard some pretty wacky ways that people have reacted to ratings. Moving the deejays’ shifts around, playing music from a completely different format, and implementing formatics that make the station sound more generic and less distinctive. I’M NOT MAKING THIS UP, as Dave Barry would say.

Making programming decisions based solely upon ratings is like driving with a GPS that shows only where you’ve been.