Frost Advisory #290 – Gentlemen, This is a Football!

As the new year begins it’s easy to get bogged down in the multitude of details of programming a radio station; the politics, the personalities, and the to-do list that never seems to get to-done.  And yet, there are the more advanced concepts of focus and targeting, serving your core listener, developing the talent, connecting emotionally, and developing a meaningful brand.

But at its core good programming is relatively simple.
Legendary football coach Vince Lombardi began every training camp with these words, “Gentlemen, this is a football!”, which underscores the importance of knowing the basics.

this-is-a-football

Here are the programming basics:

  • Play the music your listeners love.
  • Talk about things they are interested in.
  • Don’t waste their time.

If you’re a GM make sure your PD is accountable in these areas.   If you’re a PD, use this to prioritize.

If you kick off 2016 by getting these things right, then you’re in a better position to begin working on the other stuff that can make your station remarkable!

Happy New Year!

John Frost

About John Frost

John has been a successful major market DJ and PD for such companies as CBS, Gannett, Cap Cities, Westinghouse, Multimedia, and Sandusky and publishes the Frost Advisory.

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