Frost Advisory #292 – People Don’t Push the Button on their Values

The scoreboard can tell us a lot.  We look to see the inning or the quarter.  Perhaps to see who’s at bat or who’s ahead.  Sometimes the errors or the fouls.  But no one considers the scoreboard important enough to take its picture.

Unless of course…

fan-photo

…you see yourself on it!

Your station is like that.

The music is nice, but Spotify and Mortify have it in major doses.  Traffic reports?  It’s on the 4’s, the 10’s and the 12’s up and down the dial.  Weather?  I have an app for that.

No, your radio station has to offer something else.  Something unique.  Something your listeners value.  Something that screams, “That’s me!”

Listeners may push the button because of a song they don’t like or irrelevant chit chat…

But people don’t push the button on their values.

*Inspired by my talented friends Kevin Isaacs and Dave Arthur.

John Frost

About John Frost

John has been a successful major market DJ and PD for such companies as CBS, Gannett, Cap Cities, Westinghouse, Multimedia, and Sandusky and publishes the Frost Advisory.

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