Tommy Kramer Tip #137 – The Hammer and Chisel

To do great radio, you have to Entertain.  In its simplest form, this just means that what you say has to stand out.

Here’s the “secret formula” – two ingredients: (1) camera angles, and (2) vocabulary.

Those two things are the hammer and the chisel.  They carve out of life specific shapes and descriptions that weren’t there before.

It starts with a camera angle that isn’t obvious; something that’s slightly askew or unique to you.  The vocabulary brings it to full bloom.  Here are ten great examples from some of the greatest comic minds in history:

George Carlin: “One tequila, two tequila, three tequila, floor.”

Jonathan Winters: “If God had really intended man to fly, He’d have made it easier to get to the airport.”

Rodney Dangerfield: “I told my dentist ‘My teeth are going yellow.’ He told me to wear a brown tie.”

Robin Williams: “If it’s the Psychic Network, why do they need a phone number?”

Woody Allen: “Some guy hit my fender. I told him to ‘Be fruitful, and multiply’…but not in those words.”

Steve Martin: “Don’t have sex, man.  It leads to kissing, and pretty soon you have to start talking to them.”

Jerry Seinfeld: “That’s the true spirit of Christmas – people being helped by people other than me.”

Louis C. K.: “I don’t stop eating when I’m full.  The meal isn’t over when I’m full.  It’s over when I hate myself.”

Chris Rock: “Black people dominate sports in the United States.  20 percent of the population; 90 percent of the Final Four.”

Steven Wright: “I have a paper cut from writing my suicide note.  It’s a start.”

Some people think these skills can’t be taught.  That, of course, isn’t true.  There IS a way to cultivate these skills.  Call me, and we’ll start.

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Tommy Kramer
Talent Coach
214-632-3090 (iPhone)
Member, Texas Radio Hall of Fame
© 2016 by Tommy Kramer. All rights reserved.

Tommy Kramer

Tommy has spent over 35 years as an air talent, programmer, operations manager and talent coach - working with over 300 stations in all formats. He publishes the Coaching Tip

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