Are you more active than your fans are?

“The time is now for marketers and businesses to go beyond the product conversation to understanding, sparking and sustaining the passion conversation for why your business is in business.” From The Passion Conversation


One of my favorite ideas is from the book “The Passion Conversation“, coauthored by John Moore. It suggests you Google “I love (your station),” and then “I hate (your station).”

Now you can begin to see what the real conversations about your station are. So I did it for a station I know, and I found a suggestion someone listed because they were having a hard time in life, and another person who hated all the Christmas music on the station.

But my biggest surprise was that there was far more of the station talking about itself than any listener conversation. They’re doing a good job of letting people know about the station, but there didn’t seem to be a lot of response from listeners.

I’m not sure what that imbalance means, except that there’s a lot more self-talk than Passion Conversations. There’s a lot more product conversation than passion conversation.



Alan Mason

About Alan Mason

Alan is an active contributor to the industry, featured speaker at conventions, published in trade magazines and publishes Mason's Morning Minute.

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