Tag Archives: radio

Tommy Kramer Tip #219: The Listener is NOT Stupid

It’s my mission to make you the most interesting and entertaining person your listener ever hears.  I want you to have a job you love to go into each day, for you to have a successful career, and for you to have a happy life as a result.

But once in a while, as part of the process, I have to deal with things that may not be all rainbows and pixie dust in an effort to get you to be the best version of yourself on the air.  Here’s one of the potholes…

A lot of radio people apparently think the Listener is stupid.  Some examples:

“Remember, that’s Saturday, August 19th” – after you JUST SAID THAT a few seconds ago.  Beating it into the listener’s head with a mallet isn’t really a good plan.

“Get a bumper sticker for your car.”  (As opposed to what?  A bumper sticker for my microwave?)

“7:12, twelve minutes after seven.”  (GAD.  I thought we’d put this chestnut to rest a LONG time ago.  But… apparently not.)

“It’s Wednesday…”  (Thanks.  I’ve been in a coma, and was hoping someone would tell me what day it is.)  “Happy Tuesday” (something I heard on the air just yesterday) is the same kind of thing – ridiculous, because no one ever says that in real life.

I spend countless hours coaching people in how to avoid being redundant and repetitive on the air – because as long as we treat listeners like they’re stupid, we make OURSELVES sound stupid.

In actual, everyday conversations, telling a person something more than once or saying the obvious is just boring. (Or even worse, it can sound like nagging.)

When you say words that don’t matter, YOU don’t matter.  So it’s important to train yourself to say something once – really well – then move on.

About the only exception I can think of would be giving the phone number a couple of times for a contest or soliciting calls about a subject, because people may not get it the first time.

But here’s one thing you should definitely remember: EVERY listener is smart enough to push a button and find something else to listen to.

– – – – – – –
Tommy Kramer
Talent Coach
214-632-3090 (iPhone)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2017 by Tommy Kramer. All rights reserved.

Tommy Kramer Tip #218 – The Real Nature of Personality

“Personality” is one of those words that’s used constantly, but is vague in its meaning.

I had a session with a veteran talent recently in which the issue was his talking about things on the air, but without any real investment into making it something other than just bullet points being read to the listener.

So I reminded him to just keep on relaxing into it, and to “color” those things (a local Civil War photography show, a regional agricultural “festival”) with personal comments and ‘takes’ on what those EXPERIENCES – not just events on a page – might be like.

Here’s how I summarized it:

Even just a small “aside” like you said today about the rain in the forecast, “We need it for the cherry tomatoes,” brings the listener a step closer to you.

“Personality” isn’t just about being funny; it’s about how personally the listener gets to know you.

– – – – – – –
Tommy Kramer
Talent Coach
214-632-3090 (iPhone)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2017 by Tommy Kramer. All rights reserved.

Tommy Kramer Tip #217 — More Words, Less Impact

We all now that one windbag who’s always at the party, telling stories that never seem to end.

And we all avoid getting sucked into a conversation with that person.

The reason is simple, but more important today than ever in the Twitter, L8R for “later,” emoji world.

Time is a person’s most precious commodity.  We’re all too busy; we have things to do, and anything that impedes that is resented.  The more words you use, the less effective the message is.

– – – – – – –
Tommy Kramer
Talent Coach
214-632-3090 (iPhone)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2017 by Tommy Kramer. All rights reserved.

Tommy Kramer Tip #216 – Jump-starting Getting To The Next Level

Okay, so you’ve got all the obvious skills as an air talent.  But the reason people hire me is that the obvious skills aren’t the ones that actually engage people emotionally.

People who’ve worked with me know that I teach a lot of radio techniques by NOT using radio as an example.  (And I’m also fortunate to work with several extremely successful voice actors that you hear every day on national commercials and movie trailers.)

So to be a better air talent, or to try and transition to the voice acting world, here’s a simple first step:

Watch great movies, and soak up WHY the great actors ARE the greats.  Here are several movies to watch that I recommend:

The Maltese Falcon.
Humphrey Bogart, Sidney Greenstreet, Peter Lorre – all three completely different from each other, all just great vocal studies.  Yes, it’s an old black-and-white movie, but it’s a dialogue and acting clinic.

Anything with Tom Hanks or Harrison Ford.
Hard to beat these two.  These guys just embody the “everyman” image, but can also play heroic parts.  I’d pay to watch Hanks read a parking ticket.

Lonesome Dove.
The best mini-series ever on TV, with the great Robert Duvall in one of his two favorite performances ever, and the wonderful Tommy Lee Jones.

Mama Mia.
Yes, the ABBA movie.  With Meryl Streep, an acting (and voice acting) class herself, and other standout performances from the entire cast, especially the three male stars.  If you sneer at it just because it’s ABBA stuff, well, get over it.

The Godfather.
If you don’t like the violence or subject matter, okay, but you should watch something with Marlon Brando.  He understood better than anybody the power of delivering a line softly, rather than being loud.

Anything written by Aaron Sorkin.
The West Wing, The Newsroom, The American President (if only we had one like Michael Douglas in this movie), Moneyball,  The Social Network, etc. Sorkin is, in my opinion, the best screenwriter on earth.  He really gets “emotional investment” (an acting term that I preach all the time).

Have fun watching, and LEARN.

– – – – – – –
Tommy Kramer
Talent Coach
214-632-3090 (iPhone)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2017 by Tommy Kramer. All rights reserved.

Tommy Kramer Tip #215 – Why You Should Never Say “Maybe”

“Maybe” is a word I don’t like to hear, because by definition, it’s ‘conditional’ in nature.

“Maybe you’ve done this…” also carries the flip side (in the listener’s head) of “No, I haven’t.”  Click.  Disengage.

“IF” is the magic word.  It activates the imagination, and doesn’t leave room for the doubting side of the coin.

Example:
“Maybe you’re seven feet tall…” only talks to people who ARE that height.

But “If you were seven feet tall…” opens up the mental possibility – and the ‘buy-in’ factor, as a result.

There’s also the inclusive: “We’ve all done this…” or “We’ve all seen this…”  (But it has to be true.  It can’t be “We’ve all skinned a buffalo with a butter knife…”)

Anyway, now you’ve got a couple of new arrows in your quiver to help make you sound more CERTAIN – and dynamic – on the air in a very subtle way.

– – – – – – –
Tommy Kramer
Talent Coach
214-632-3090 (iPhone)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2017 by Tommy Kramer. All rights reserved.

Tommy Kramer Tip #214 – How birds see the world: a tip inspired by Gary Larson

Gary Larson, creator of “The Far Side” cartoon series, is someone I really admire.  Do your art, sell fifty million copies of the book “collections” of it, then abruptly retire at 45 years old to reap the benefits of your genius.  Well done, Mr. Larson.  We treasure you.

“How birds see the world is one of his most famous drawings.  I reprint it here with no permission granted to do so; I don’t own it (and would really rather not get sued over it, please):

Honestly, I think that’s the way a lot of stations – and certainly a lot of the people I hear on the air – see the listeners sometimes: a “receptacle” for what we drop on them.  (We even REFER to people as “the target listener.”)

But what you SHOULD do is value the listener’s time and attention span like a Scuba diver values the air in his tanks.

The Code:

  • Don’t just read something; put it in your own words.
  • Don’t refer to me in a “collective” way.  I’m not “all of you” or “the listeners.”
  • Don’t assume that just because you think something’s interesting or funny, the listener will automatically think that, too.
  • Do keep things brief.  Resist the temptation to tie everything up with a neat bow around it at the end.  Usually it’s unnecessary.
  • Do promote what needs promoting, but keep in mind that constant “teasing” feels manipulative and sounds cloying.
  • Do aim at the “target Listener,” but don’t rule ANYONE out.

Make great radio – every day, in every way you can think of.

– – – – – – –
Tommy Kramer
Talent Coach
214-632-3090 (iPhone)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2017 by Tommy Kramer. All rights reserved.

Is This The End Of The World?

 “Think about it: send SLASH receive.  Email is the frenzied killer of proper communication.”
~Fennel Hudson, “A Writer’s Year: Fennel’s Journal No. 3″

Our email went down.  For a couple of days.  On and off.

I’d been thinking about a “no email Friday” or something like that, just to see what would happen.  It’s been a long time since I’ve seen such moaning, wailing and gnashing of teeth.  It’s as if all communication had stalled!

I was smiling.

Yes, I use email too, but I really enjoy getting out of the chair and walking around to talk to people.  And evidently, it’s more effective.  In an online article in Inc, Jessica Stillman noted that a discussion face-to-face is more likely to produce a result than email.  It’s easier to send an email, but less effective if you’re looking for a real solution for something.

We feel like we’re getting more done because we can dash off ten emails in a short period, and then think we’re effective.  Then comes the follow-up questions, the explanations of what you meant, etc.  What you could have done in one face-to-face turns into several emails.

Emails can be great to set an agenda or recap a discussion, but I’m not so sure the idea of managing your workday and trying to get solutions, from the inbox does what we think.  The human factor is more effective and means we spend less time with the “reply-all” demon.

Tommy Kramer Tip #213 – Celebrate Your Quirkiness

Okay, today – after we celebrated our freedom with July 4th cookouts, ball games, fireworks, etc. – let’s add one more step: Celebrate Your Quirkiness.

I’m not talking about inventing some bit for on-air.  I’m talking about using the things that define you – the things that are sort of private.

In one of my earliest tips, “The 5 Subjects,” I outline…

  1. Jobs stuff/wallet/economy;
  2. the Entertainment world;
  3. Relationships,
  4. “The Buzz” – THE thing that everyone’s talking about today (which could come under one of the other categories); and
  5. Things that ‘grow out of the show.’

That 5th one is the one that’s the most difficult to define for people, because it’s completely organic.  THAT’S what this week’s tip is about.  Two examples:

  1. Brant Hanson is a brilliant mind, and is definitely different from anyone else I’ve ever coached in the Contemporary Christian format.  This format has been traditionally seen as lacking much genuine personality, but Brant and a few others have been pioneers in turning that around.  Once, when we were still getting to know each other, it came up that I play guitar.  Brant mentioned that he plays the accordion.  I then told him an ancient joke – “what’s the difference between a snake lying dead in the middle of the road and an accordion player lying dead in the middle of the road?  The snake was probably on his way to a gig.”It wasn’t long before Brant started playing his accordion on the air, as part of a contest.  Cute, odd, but HIS.
  2. Howard Clark was one of the greats, part of the original KFRC staff in San Francisco when consultant Bill Drake’s Top 40 stations ruled the earth.  Late in his career, Howard came back home to work in my hometown of Shreveport, Louisiana, and had a profound impact on me.  One day, I was listening to “Hired” (as he called himself on occasion) and a song ended, then a recorded announcement by the huge-voiced Charlie Van Dyke came on and said, “And now, Howard Clark looks at the weather…”Then you heard Howard’s chair squeak, a few steps taken across a floor, a door open, then Howard walking waaaaaaay down a lonnnnng hallway, the back door opening (a creaking screen door that hadn’t been oiled since 1957), then Howard’s voice muttering “Mmm hmm… yep…”…and then you heard the back door creak shut, Howard walking the 50 steps back down the hallway, the Control Room door closing, we heard a few more steps, then his chair squeaked, then Charlie Van Dyke’s voice said, “This has been ‘Howard Clark looks at the weather’…”  Then a station jingle played, and a song started.

    No forecast.  No temperatures “at the airport.”  Just that little moment.

I still think of these two things, years later.

What have you done that’s quirky – that’s really you, and ONLY you – for your listeners to remember?

DO SOMETHING.  Maybe someone will notice you.  You can’t get Arbitron diaries or PPM devices without people.

– – – – – – –
Tommy Kramer
Talent Coach
214-632-3090 (iPhone)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2017 by Tommy Kramer. All rights reserved.

But Other Than That You Were Great!

To excel at the highest level – or any level, really – you need to believe in yourself, and hands down, one of the biggest contributors to my self-confidence has been private coaching.
~Stephen Curry

Have you ever had one of those meetings with “the boss,” that when you walked away, all you remember is, “…but other than that, you were great?”

It’s how we feel like we have to balance our comments.  The fact is most of us feel awkward about just telling someone that they are either on the way and just need a little more effort, or maybe even that they suck.  So we wrap the comments in a “don’t worry about it” approach.  And we kill the self-confidence Stephen Curry is talking about.

I don’t know about you, but it’s never worked for me, whichever side of the comments I’ve been on.  Still having that on-air performer inside of me, I focus on what’s negative. You’d think I’ve learned by now.

When you have something good to say, just say it.  When you have coaching to do, just do it.  Equivocating might make you feel better, but not the person you’re coaching. It does nothing to help turn them into a 3 point MVP.

Tommy Kramer Tip #212 – How It Starts

Probably the most difficult thing for air talent to latch onto is how something starts. Many breaks are dead in the water before the second sentence is uttered.

I teach several core techniques to master really compelling beginnings. Here are 3 of them:

  1. Don’t talk about yourself the first thing out of your mouth.  Constantly leaning on “I – me – my” beginnings sounds self-absorbed, to say the least.
  2. Don’t ask a Question – especially a rhetorical question.  As George Carlin said, “Why do people ask rhetorical questions?  And do they expect an answer?”  The answer to any question, if you could hear it, is almost always “No.”  Questions sound weak and disingenuous.  Make Statements to make Impact.
  3. Don’t be too abrupt.  Way too often, I hear someone just launch into a subject for apparently no reason, just plopping it down like somebody walking up to your desk and dropping a squid on it.  While that first thing you say CAN be thought of as a “headline” (which is what a lot of people are taught), remember that it should be a “spoken word” headline, not a “print” headline.  We want it to be concise, but it also has to sound like something you’d actually say to a friend, not a quote from an article or book.

Like peeling away the layers of an onion, there are many more techniques to learn, but with just those 3 goals in mind, you can separate yourself from all the babbling across the rest of the media choices.

It’s always about ENGAGING the LISTENER.

– – – – – – –
Tommy Kramer
Talent Coach
214-632-3090 (iPhone)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2017 by Tommy Kramer. All rights reserved.