Tommy Kramer Coaching Tip #330 – Avoiding California Airhead Language

“And I was like…”
“Then she was like…”
“So I was like…”

Like what?  Like someone who never passed seventh grade English?

“She was TOTALLY not going there…”  (Could she partially go there?)  “I’m SO doing that…”  (Well, all I can say is “You SO sound like a dolt.”)

Look, I’m all about “street language” and I definitely don’t think we should speak “The King’s English” – but we need to sound like we’re not 14-year California airheads.

Here’s why: Someday, a plane might fly into another building.  Or another “quiet guy” is going to walk into a mall and start shooting people.  And when that happens, you want people to take you seriously if you’re going to comment on it.  Radio is about having fun, and being topical; but at times, it’s also about being CREDIBLE.

Note to anyone in California: feel free to do all the Texas and Louisiana jokes you want.  (Louisiana is my home state.  Texas is where I spent the majority of my adult life.)

Tommy Kramer

About Tommy Kramer

Tommy has spent over 35 years as an air talent, programmer, operations manager and talent coach - working with over 300 stations in all formats. He publishes the Coaching Tip

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