The future of radio – no matter how it’s delivered – is going to be about Personalities. Air Talent that seems like your best, most entertaining friend; that person that always finds just the right word to describe something that we’re both going through or thinking about.
But radio isn’t the Chuckle Shack. We’re not standup comedians, and shouldn’t really want to seem like that, anyway. You just want to be that one person that always gets invited to the party because you’ll be interesting and amusing, and make the person who’s hosting the party look good for inviting you.
Here’s the way it works:
Job One is to only talk about things that are relevant and top-of-mind to the listener. Once you’re zeroed in on “narrow focusing” your Content to that degree, Fun grows out of that.
But there’s a difference between being perceived as fun versus seeming like someone “trying to be funny”. I think that the very core of “trying to be funny” is when you take something that ISN’T relevant and attempt to make it entertaining.
You have to CHOOSE. One way leads to tremendous, never-ending growth. The other leads to actually having to WORK for a living. Ewww.
Work joyfully on getting better. If you hit a wall, get a coach.
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Member, Texas Radio Hall of Fame
© 2016 by Tommy Kramer. All rights reserved.
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