There used to be a thing in Reader’s Digest called “Laughter, the Best Medicine.”
But often, at least to someone my age (I was a kid then), it was lame.
Think about this, as it applies to radio.
Genuine, “can’t help it” laughter IS great “medicine”.
But laughter that comes across as some sort of “default setting” reflex, or that icky “trying to MAKE me think it’s funny” laughter is POISON.
People can tell when it’s real. Go ahead and argue if you want, but it’s true.
I tell people to try NOT to laugh, so when you do, it’ll be genuine “snot bubble” laughter.
George Carlin once said the goal in school was to make the guy next to him at the lunch table laugh so hard that he snorted an entire cheese sandwich up his nose.
Listen to some audio of your show and ask yourself this: “Did the laughter sound real?”
(Hint: If you really need to ask that, it didn’t.)
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Member, Texas Radio Hall of Fame
© 2017 by Tommy Kramer. All rights reserved.
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