The launch of Artemis II was a really big deal in Florida where I live. After all, it was the first crewed flight beyond low Earth orbit since the Apollo program before most of us were even in high school.

They estimate that almost half a million folks watched in person from the Space Coast. The launch could be seen in backyards and roadways all the way from Jacksonville to West Palm Beach and throughout Central Florida.

Everyone was talking about it. (The photo is of a rocket launch seen from my front yard).

“Watching it lift off over the Atlantic reminds you how special this place really is,” one person said.

“We do not just watch history here. We are part of it.”

Everyone was talking about it. That’s the soundtrack to common ground. And that’s the point.

You cannot go wrong talking about what everyone is talking about.

It’s more important in a niche format like ours where it can seem like we have less of an opportunity to do so. (Although we really don’t, which is the morale of the story of this Frost Advisory).

Sports stations will never have fans that aren’t also sports fans.

Country stations will never have fans that aren’t also country music fans.

Christian stations will never have fans that aren’t also devout Christians…

…unless… there is something else we have in common.

“We connect with people who interest us. We have fun with people who know how to have fun. We bond with people who believe what we believe. But our deepest relationships are with people who have shared our pain.”

Roy Williams

Look for the common ground. It could simply be a once-in-a-lifetime rocket in the sky. That could be your station’s greatest opportunity to connect with the most people.