When the great artist and sculptor Michelangelo was asked how he created his famous 17-foot-tall statue of David he responded, “It was easy. I just took away everything that didn’t look like David.”

That profound simplicity could be a nifty way to approach fine tuning your radio station.

If people come to your station to be encouraged just take away the stuff that doesn’t do that.

Then while you’re at it… just take away songs listeners don’t know or love; just take away everything that isn’t relevant and meaningful to their lives; just take away everything that isn’t friendly and welcoming.

“…anticipate and answer your customer’s unspoken questions. Don’t blather on about the things you wish they cared about – even if those are the things the customer really ought to care about – until you’ve first answered the question that’s on their mind.”

Roy Williams

That involves knowing why they tune to your station in the first place.

So… go do that. And take everything else away.