All posts by John Frost

John has been a successful major market DJ and Program Director for such companies as CBS, Gannett, Cap Cities, Westinghouse, Multimedia, and Sandusky and publishes the Frost Advisory.

Frost Advisory #15 – The Salvation Army and the Bell Ringer

Every Christmas for the last several years I’ve thrown a few coins into the Salvation Army bucket down the street at Wal-Mart. But not this year. Nope. You see, they’ve changed their bell ringer. The guy standing outside the store ringing the bell is going to be different this season, so I’ve decided not to give.

Ludicrous, isn’t it? Obviously no one would stop donating to the Salvation Army because a single bell ringer was replaced with another.

Or is it ludicrous? My guess is that many radio stations experience this on a fairly regular basis.

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