Delta Airlines has launched a new campaign designed to entice former Medallion members to reclaim their prior status.

“When life puts your travel on hold”

Delta knows that some travelers are more valuable than others. Business travelers account for just over 10% percent of airlines’ passengers, but they are typically twice as profitable.

“We’re always looking for new ways to take care of our customers and that includes injecting even more empathy into travel … Loyalty goes both ways.”

The United States of America was born 243 years ago with a Declaration of Independence, and a subsequent Bill of Rights for all citizens to life, liberty, and the pursuit of happiness. But as Americans we know that with rights comes responsibility.

The same can be said for your radio station.

Yes, you have the right to play any song you want. But you also have the responsibility of creating passionate fans which begins with a foundation of songs they know and love.

Yes, you have the right to talk about anything you want. But you have the responsibility of connecting with common interests and values, and communicating the bigger idea! That’s how groups become tribes, and tribes become movements.

Yes, you have the right to blabber on as long as you want. But you have the responsibility of communicating effectively, which means being prepared, purposeful, and precise.

Yes, you have the right to be among the lowest rated stations in your market. But you have the responsibility that goes with being the largest church in town. To fulfill that responsibility your station needs a clear purpose, a team of people that are united around it, and the passion and determination to execute the programming and marketing elements that make that purpose a reality.

On this 4th of July weekend, let’s wave our flags, shoot off our fireworks, and sing our patriotic songs…

…but let’s not forget our responsibilities!

“What are you NOT doing?,” my dad would say as he entered his teenage son’s room.

What I WAS doing was evident to him. Often nothing. He wanted to know the more important answer… that I WASN’T mowing the yard, that I WASN’T doing my homework, that I WASN’T, in his words, “making something of myself.”

The ratings arrive. Our emotions react. There is running up and down the hallways and gnashing of teeth!

DO SOMETHING!

I’ve heard some pretty wacky ways that people have reacted to ratings. Moving the deejays’ shifts around, playing music from another format, and implementing formatics that make the station sound less distinctive and more generic.

“I’M NOT MAKING THIS UP,” as Dave Barry would say.

Making programming decisions based solely upon ratings is like driving with a GPS that shows only where you’ve been.

It’s a thing in my family. We play cards and board games and stuff. Vacations are planned with that fierce evening competition in mind.

The problem with these games is that you only really know what is right before you.

You only know the card that has just been played, or the next move, but NOT what the eventual impact it will have on the outcome of the game.

Programming a station can sometimes feel that way.

Something remarkable happened 75 years ago that few find relevant today. Unless you are a history buff. Unless you had a parent or grandparent in the military. Unless your parents got married 9 days after D-Day (which mine did). Unless you were able to see the stories of D-Day through the lens of today.

That is exactly what The Atlantic offered its readers. They took images gathered 70+ years ago at Normandy and photographed the very same locations as they appear today. It’s stunning when you look through the lens of how things look today.

What if one simple change changed everything?

Weight loss. Self confidence.

Attitude. Growing relationships. Dwelling less on negative.

Relating.

How can we get people to talk about us?

My friend Jim is a Cubs fan. He talks about the Cubs every time we’re together. The Cubs aren’t paying him to do this. In fact, the Cubs probably don’t know he is doing it.

He talks about the Cubs because they are inherently interesting.

Memorial Day is often considered the official kick off to summer. But more importantly, it is a time set aside to remember those who gave their lives for our country.

Perhaps this time of remembrance is a good time for us to reflect on how we’d like our stations remembered.

If you and I made a list of things that make a radio station ordinary we’d likely come up with the same list.

That’s the thing about ordinary. There is no surprise. There is no delight.

Consistency is good.

               Predict  abil ity is not.   

Consistency allows fulfilling expectations, delivering on promises, being dependable.

Predictability does things the same way, defaults to monotonous patterns, and ignores the transformative power of creativity.

“While a speaker… arranges his words into understandable sentences, the listener … anticipates and discounts the predictable.”

Roy Williams

Predictable is why we no longer see a billboard we’ve passed for weeks. It’s the reason our mind starts to wander when Uncle Virgil tells the same story over and over. It’s the reason ordinary radio stations can’t capture our attention, much less our hearts.

Did you see it too?

Hundreds of millionaire professionals willingly gave up a tool of their trade and replaced it will something that on any other day, in any other circumstance, would subject them to ridicule and harassment from their co-workers.

They wore pink.

Sunday was a special Mother’s Day at ballparks across the country as Major League Baseball joined forces to raise money for breast cancer research. The players demonstrated their support by wearing pink wrist bands and using pink bats. Some wore pink batting helmets and pink caps.

Think about this… if someone had tried to convince Major League ballplayers to wear pink just for the sake of wearing pink… it would have never happened.