Frost Advisory #459 – How Will Your Station Be Remembered?

Memorial Day is often considered the official kick off to summer. But more importantly, it is a time set aside to remember those who gave their lives for our country.

Perhaps this time of remembrance is a good time for us to reflect on how we’d like our stations remembered.

We get a glimpse of this each year as we compile the Station of the Year entry. It forces us to stop our day-to-day busyness and ponder the most important things our station has accomplished in the preceding twelve months.

When people talk about your radio station do they speak of the 25-minute music sweeps with fewer commercials, or do they talk about how you help people help people?

Do they talk about how Jack and Jill tell the joke of the day every morning at 6:45, or that your station loves on moms and dads for the most important commitment they’ll ever make – raising good kids?

Now don’t take this the wrong way, there is nothing wrong with fun and games on the radio. In fact, playtime is how many friendships are formed, and all great stations must be entertaining.

But the things you do today are the foundation of how your station will be remembered tomorrow.

“If you watched a movie about a guy who wanted a Volvo and worked for years to get it, you wouldn’t cry at the end when he drove off the lot, testing the windshield wipers… The truth is, you wouldn’t remember that movie a week later, except you’d feel robbed and want your money back. Nobody cries at the end of a movie about a guy who wants a Volvo.

But we spend years actually living those stories, and expect our lives to be meaningful. The truth is, if what we choose to do with our lives won’t make a story meaningful, it won’t make a life meaningful either.”

Donald Miller

John Frost

John has been a successful major market DJ and Program Director for such companies as CBS, Gannett, Cap Cities, Westinghouse, Multimedia, and Sandusky and publishes the Frost Advisory.

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