As I approach my 40th anniversary in radio I’ve been privileged to work with dozens and dozens of people much smarter and talented who have generously poured themselves into me.
This week’s programming tip is a result of taking those influences to discern the decision making dynamics at dozens of Contemporary Christian radio stations over the last decade.
I’ve worked with radio stations that have become award winning in the industry, and I’ve worked with stations that have been a short blip on the screen. (Anyone remember Shine 97.7 in Albuquerque? I didn’t think so).
This week’s tip isn’t about the music you play, the disc jockeys you hire, or how much marketing and research a station has. This tip is about how trust is developed, and its impact on a station’s progress.
I collected baseball cards as a kid. I mean I really, really collected baseball cards as a kid. When most of my friends were buying a just pack or two at a time, I would ride my bike down to Klotzbach’s Little Store and buy the entire carton. The gum in those packs was hard enough to pick a lock but it gave the card an unforgettable smell.