Frost Advisory #713 – People Who Are Into It

Biff picked me up at the airport and drove me to the station forty minutes away. Not once did he turn on his radio station or engage in a conversation about programming. And he was the music director.

Coaching sessions with the talent were different at this station. That’s because the program director didn’t show up. If you were the PD, wouldn’t you be curious about how the consultant was guiding your air staff? That you might be missing an opportunity to learn something new and grow your programming skills?

The hallways were as quite as a doctor’s office. No one that worked there even listened to the station. I was so irritated by their not being into it that I went to an appliance store, purchased radios, put them in the hallway and turned them on.

Although the storylines are different each scenario has the same underlying dilemma. People that aren’t INTO it.

“Jerry Seinfeld was asked if there are any comedic traits or techniques that have helped achieve more than less successful comedians. ‘No,’ he said. ‘I am just completely obsessed… I don’t want to see someone who’s kind of into it… I just want to see people and talk to people and be around people who are INTO it.”

*From Billy Oppenheimer’s blog “People who are into it.”

My friends at Z88.3 in Orlando just had their “Volunteer Appreciation Week,” celebrating those who selflessly donate their time and talents to the mission of the station. Check out their video tribute to their Dream Team in the comments below.

Notice what is missing. No gold records. No industry awards (of which they have many). No, just honoring their listeners and volunteers who believe in the vision and mission of the station.

People who are into it.

John Frost

John has been a successful major market DJ and Program Director for such companies as CBS, Gannett, Cap Cities, Westinghouse, Multimedia, and Sandusky and publishes the Frost Advisory.

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