If you’re so busy doing so many things – so many contests, so many (management) “initiatives,” so many other jobs (podcasts, voice tracking another station, writing website articles, social media postings) – you will inevitably lose Creativity.
You only have so many breaks during a show to talk about ANYTHING. There are always things to plug, but you can’t plug everything equally.
The winning template is to only have one “big” thing and one “little” thing. Say a major contest as your Big thing, and something else as your little thing. That way, you still have time to do something creative on a regular basis as a main ingredient of your show. Continue reading