In view of what happened at the nation’s capitol on January 6th, there’s an important caution – and concept – concerning what you should do when something like this dominates the news.
A lot of stations in some formats (like A/C or Contemporary Christian Music, or any music format, actually) choose to simply not talk about it. The danger here is coming across like an ostrich with your head stuck in the sand, like you don’t even know about what happened. This is not something I recommend, although it is better than alienating your audience by sounding off with an opinion that could severely damage your listenership. Continue reading