The great NBA coach Hubie Brown, also a master “color man” for NBA games for years, has this great saying, “He gives you his dollar.” (Think Larry Bird, Michael Jordan, Steph Curry, etc.)

That means the player gives you everything he has every game, a “dollar” rather than, say, 40 cents.

I’ve helped many stations in the search for air talent over the years, and that ingredient is always what we look for.  I feel that a good talent who doesn’t give it a full-out effort every day is cheating the station – and himself/herself.

All the “flash” in the world can’t make up for a lazy work ethic.  Give it your “dollar” every break, every hour, every day you’re on the air.  You never know when someone who could change the course of your career might be listening.

Well, it’s here.  A station in Portland has an A.I. (artificial intelligence) “air talent.”  A sign of things to come?  Well, as the renowned football coach Bill Parcels used to say, “Let’s not get out the anointing oil just yet.”

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Times have changed.  Local stations often don’t sound local.  Syndicated shows tend to talk about generic subjects because they can’t be specific to a certain city or state.  Huge radio companies are so weak in coaching the talent that many air talents have never had a coaching session.

So let’s start your process with a basic question:  Did you get noticed today? Continue reading →

It’s come to my attention that a lot of people actually take Twitter, Facebook, or other social media comments seriously.  Imagine that – someone you don’t know makes a comment, and you actually care.  I knew this day would come when they took the cocaine out of Coca-Cola.  (According to Facebook.)

I shudder to think – well, I don’t actually shudder; to do that, I’d have to stand up, and I can’t type very well standing up.  Anyway, I’ll ask Siri to remind me to imagine shuddering at the notion of a generation of people who have a real need for some sort of validation from strangers.

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What separates a “shaggy dog” story from one that entices a person to listen is whether or not it goes in a straight line.

Too many “side references” stall the story out and put it in neutral as far as the plot goes.  In real life conversations, people may listen.  But on the air, a minute is a long time.  (Want to argue the point?  Hold your breath for one minute, starting right… now.)

There’s also the danger of sounding like you’re interrupting your own thought.  This is a weird habit because at that point you’re just trying to sort out in your own mind how to tell the story.

I don’t have time to listen to that.

You need to be prepared and make the story march at a decent pace, but also be mindful of when a pause is needed.  We do want to sound as natural as possible, but we owe the listener being expedient, too.

Years ago, I heard a very good morning personality say that his show, which was a team show, was just the cast members having a conversation, and people (the audience) just listening in.

Not a bad thought, but an incomplete one.

The truth is that you’re talking to your team AND ME – the listener. I’m right here. I’m just not saying anything at the moment.

Picturing the listener “at the table” with you is, to me, an essential overview. So I have to wonder why so many shows seem like they’re just “in the room” and I’m not.

– – – – – – –
Tommy Kramer
Talent Coach
214-632-3090 (mobile)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2023 by Tommy Kramer. All rights reserved.

It’s incredible to me that we still hear ‘bits’ on the air that were stale 25 years ago.  Here are some examples of the type of stuff I’m talking about:

This Day in History.
No one cares.  Especially the younger demographic.  Millennials don’t remember past last Thursday. Continue reading →

Over my more than two decades of “officially” being a talent coach, I’ve had a hand in putting dozens of team shows together.  (I’ve coached over 300 of them.)

Here’s the most important thing in putting a team show together: Does each of them make the other person sound better? Continue reading →

This tip is primarily for Program Directors, but it also applies to air talent.  Never have the air talent say your “positioning” phrase.

First of all, they’re not good at it, because it’s a “selling” thing that no one would ever say in a real-life conversation.  (And most “positioning phrases” or slogans backfire anyway.  Think about how many times you’ve heard something like, “Favorites of the 80s, 90s, and Today” – and then they play a song you hate.)

Let the Imaging voice do the liners.  That’s what that person is for, to take the unnatural language OUT of the equation for the air talent.

Let the air talent concentrate on things that actually matter to the listener, and that he/she can relate to.  Your sales pitch isn’t one of them.

It’s only natural that I get a lot of inquiries about how to break into the Voice Acting world.  Several years ago, after a seminar, a guy asked if I would listen to some of his work.  He was a very good talent, but listening to his demo, I noticed something.  I told him, “If I were playing the notes on a keyboard that you hit with your voice, you always seem to end sentences on the exact same note, and it almost always goes down in pitch.”

He was surprised by this, and said he had never noticed that before.

Going down in pitch repeatedly can make you sound predictable, or even bored.  You should (of course) VARY your deliveries.  And I also believe that thinking about it in a musical context can add a dimension.

Tip: I always picture the person – the ONE person – that I’m talking to.  That seems to ‘shape’ the delivery, and helps avoid the “same note” thing.

It’s called Voice ACTING for a reason.