This tip may seem pretty obvious, and I wish it were. But apparently it’s not, from what I hear flipping around the dial and working with Talents who tell me, “Yeah, I meant to do something on that, but I forgot to.”
Some Content is like perishable food. If you don’t use it quickly, it’ll go bad. If you have something that is time sensitive, find a place for it on the air NOW. Otherwise, it’s like you bought food, put it in the refrigerator, and then just let it sit there and spoil.
Yes, some other stuff is like a can of beans up in the pantry. It can be used anytime.
Here’s what I’d recommend:
1. Use the “perishable food” first.
2. Then throw the other stuff away. We’re not survivalists stocking up for the end of the world.
Seriously, if it’s the day after Memorial Day, for instance, and special ceremonies were held all over your city yesterday, you’d better talk about it today. By tomorrow it’s old news.
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Member, Texas Radio Hall of Fame
© 2015 by Tommy Kramer. All rights reserved.