There’s an HBO Special called “If You’re Not in the Obit, Eat Breakfast.” It’s about people 90 years of age or more that are still vibrant and productive, featuring Carl Reiner, Mel Brooks, TV Producer Norman Lear, and many others – and, with occasional comments, Jerry Seinfeld.
At one point late in the special, Jerry lays out his “3 Rules of Living.” They are:
- Bust your ass. Whatever you do, work as hard as you can. Give it everything you’ve got.
- Pay attention. Notice the things around you all the time. Appreciate them all the time.
- Fall in love. Not just romantic love. Love your parking space. Love your sandwich. Seinfeld tells about having breakfast with George Burns once, and Burns said “This may be the best cup of coffee I’ve ever had in my life.” In his mid-nineties, Burns still had the desire to see something worth relishing every day.
Now ask yourself these questions:
Do you work hard every day? In this era of the computer running everything (usually pretty sloppily), it’s easy to get lazy. Do you just pluck items off some prep sheet to quack about instead of getting out and discovering things that your listener is talking about?
Do you rely on callers to “do the show for you?” (Someone said that to me at a convention one year. I wanted to scream.) The “topics and phone calls” thing can wear really thin really fast, and dominates way too much radio time that could be spent on something more immediate and impactful. You could… what do they call it?… oh yeah, you could DO a SHOW.
Do you pay attention to what’s around you? In my on-air days, I often drove into work using a different route, or just turning a block or two sooner or later than normal, so I could see stuff like which store was opening (or closing), what kind of roadwork was starting (and when), etc.
Are you in love with your job? Do you have a real appreciation for the listener’s time? I hear a lot of shows that virtually dismiss the precious ‘one on one’ connection all the time, by talking to “listeners” or “those of you” or even worse, “all the people listening out there.” Do you still, in 2017, not realize that people have LOTS of other options? If you don’t care about what you’re doing, why should they?
There’s a reason that Seinfeld is definitely on the Mount Rushmore of Comedians – and it’s not just that he can think up jokes. Adopt his “3 Rules” and you’ll have a better career and a better life.
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Member, Texas Radio Hall of Fame
© 2017 by Tommy Kramer. All rights reserved.