Frost Advisory #516 – A Declaration Of Independence… From Mediocrity

244 years ago our country was born with a Declaration of Independence, and a subsequent Bill of Rights for all citizens to life, liberty, and the pursuit of happiness. But as Believers, we know that with those rights comes responsibility.

Your radio station has the right to do anything you want. Even the right to be mediocre if you so choose. Many Christian stations are just that as a result of a mishmash programming lineup comprised largely by unfamiliar songs by unknown artists.

But with every right comes a responsibility.

Yes, your station has the right to be just barely good enough to stay on the air, be just solvent enough to keep the lights on, and just legal enough to keep the lawyers at bay. Yes, those are your rights. But I challenge you, what are your responsibilities?

What if your station… instead of embracing the minimum, embraced the responsibility of setting the standard of excellence?

What if your station… instead of embracing the minimum, accepted the responsibility of unifying a community of believers, especially during the pandemic and racial unrest?

What if your station… instead of embracing the minimum, accepted the responsibility of reaching out and meeting the needs of your listeners, and their neighbors, and their neighbors? You know… the “love God and love people” stuff.

No church, no civic organization, nor governmental agency in your town has the bullhorn your station has to impact your community. Your station IS the largest church in town.

On this 4th of July weekend, let’s wave our flags, shoot off our fireworks, and sing our patriotic songs.

But let us not forget our responsibilities.

John Frost

About John Frost

John has been a successful major market DJ and PD for such companies as CBS, Gannett, Cap Cities, Westinghouse, Multimedia, and Sandusky and publishes the Frost Advisory.

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