Tommy Kramer Coaching Tip #388: Degree of Fit

When a break is too wordy, you have to rush. And that’ll usually mean you’re going faster than the song, which the listener may not consciously think about, but the ear notices.

Being concise cures this. Only do what fits, conversationally.

Follow this rule: if what you want to say won’t fit over an intro, SAY LESS. Being concise is an art. When it comes to Content, the person who doesn’t waste the listener’s time wins.

Talk radio hosts: you might want to think about being more concise, too. Beating a subject to death doesn’t work as well as a more concise, better organized statement. Past a certain point, you’re in danger of just coming across as a loud, droning noise.

Remember…

The most recorded song in our lifetime is “Yesterday” by the Beatles. It’s only two minutes long.

The most quoted speech in history by an American President is the Gettysburg Address. It’s also the shortest.

The most powerful piece of scripture in the Bible is only two words long.

Tommy Kramer Coaching Tip #388: Degree of Fit

When a break is too wordy, you have to rush. And that’ll usually mean you’re going faster than the song, which the listener may not consciously think about, but the ear notices.

Being concise cures this. Only do what fits, conversationally.

Follow this rule: if what you want to say won’t fit over an intro, SAY LESS. Being concise is an art. When it comes to Content, the person who doesn’t waste the listener’s time wins.

Talk radio hosts: you might want to think about being more concise, too. Beating a subject to death doesn’t work as well as a more concise, better organized statement. Past a certain point, you’re in danger of just coming across as a loud, droning noise.

Remember…
The most recorded song in our lifetime is “Yesterday” by the Beatles. It’s only two minutes long.

The most quoted speech in history by an American President is the Gettysburg Address. It’s also the shortest.

The most powerful piece of scripture in the Bible is only two words long.

– – – – – – –
Tommy Kramer
Talent Coach
214-632-3090 (iPhone)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2020 by Tommy Kramer. All rights reserved.

Frost Advisory #534 – So, Who Won The Election?

As you’re reading this you’ve probably seen people celebrating in the streets over the results of the election. But you also know that challenges are going to be filed in court this week related to possible voting irregularities.

So, who won the election?

More specifically for our little radio family… did your station “win” during this election?

That can only be answered, obviously, if we DEFINE the win.

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Tommy Kramer Coaching Tip #387: Re-imagining Interviews

You’re playing a recorded interview (and in Music Radio, ALL interviews not done live in the studio should be recorded whenever possible). Something happens that takes the guest and you by surprise. But the guest’s agenda (what they want to promote) hasn’t been taken care of yet, or you’re not ready to pull the trigger right then.

Ho hum. So we hear a little too much, and the one truly spontaneous moment gets “lost in the blah-blah.”

Here’s an alternative to just mindlessly playing what you recorded: Think of the audio as just ‘sound bites’ (and break them into pieces accordingly), so you can interject a thought or a comment, then play more audio if needed. Way too often, I hear bland interviews treated as being sacrosanct, which keeps them from sounding like an organic “visit” with the artist.

Remember:

  1. Not everything needs to be included in the audio. You can add stuff live.
  2. And not everything that IS in the audio needs to be played.

Frost Advisory #533 – What, Not Who, Are You Voting For?

These are curious times. Perhaps you’ve noticed.

“Everyone is upset about something today. As a result, a growing dearth of kindness is apparent in our marketplace interactions, most notably in our media and political discussions and debates. A spirit of unforgiveness has been unleashed in our land, and it’s consuming us.”

Joe Battaglia, noted author and Yankee fan

Recently our niece shared how much she loved the Hallmark channel’s “Christmas in July.” She said, “I’m just looking for anything with a happy ending.”

Tuesday morning is coming. Election day is near.

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