Tommy Kramer Tip #222 – Stage Versus Film And Which One You Should Emulate

A subject came up in a session recently that I’ve written about before, but want to pursue a little further in an effort to help you find your vocal “pocket.”

A very talented jock I’e worked with for a few months told a good story on the air about how after you marry, you find out what things you and your spouse see differently.  In this case, his wife had ordered takeout food, and to his surprise, there was an extra pork chop that he didn’t expect.  So he put it in the refrigerator to have for lunch the next day.

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Frost Advisory #377 – Programming Lessons We Can Learn From Hurricane Harvey

Wow!  What a week for our friends along the Texas Gulf Coast in the path of Hurricane Harvey.  I personally have friends, co-workers, and family with flooded homes and disrupted lives.

As the Christian radio and music industry heads to Universal Orlando for CMB’s Momentum the Weather Channel beacons out the cone of uncertainty for Hurricane Irma.   It’s never a good thing when you see Jim Cantore standing in your front yard.

In times like these there are lessons to be learned, even about our programming.
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Take 4 – Momentum

It was either Sir Isaac Newton or Isaac Hayes who presented the “3 Laws of Motion” in this “Principia Mathematica Philosophiae Naturalis.”  The other Isaac sang the theme to “Shaft.”  His second law deals with momentum, the force gained by a moving object.

I’m not going to pretend to know what this means, but it is the scientific formula of momentum:  p = mv

Many of us will be attending the Christian Music Broadcasters “Momentum” in Orlando this week.  My hope is there won’t be a lot of physics involved, but it always presents a fantastic opportunity to become a driving force from what we learned.

Momentum plays a role in all phases of successful stations.
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Good and Bad Leadership

“Competence, like truth, beauty, and contact lenses, is in the eye of the beholder.”
~Laurence J. Peter

Leadership is the most difficult role anyone can take.  Leaders step up, make decisions, and do the hard things – which not everyone understands.  Not so tough for managers who keep the status quo under control.

I hear a lot of comments about “good leaders” and “bad leaders,” and while there are some that fit those definitions, we have to be sure we’re not labeling people through the lens of how we see ourselves. Continue reading

Tommy Kramer Tip #221 – Another Seinfeld Content Tip

Cruising around YouTube yesterday, I saw an interview with Jerry Seinfeld by Norm MacDonald.

Norm brought up a hypothetical scene: Two people go to a bowling alley and… what happens next?

If you’ve seen Seinfeld much at all, you know about his ‘internal radar’ as to what makes something funny – or not.  So he interrupted MacDonald at that point and said “Why are they in the bowling alley?”
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When Less Really Is More

When my friend, Kevin Metheny, was programming a small-signal station in San Diego he chose the strategy of creating his own universe to compete in.  The world outside the signal didn’t exist.  He put all his effort, from music research to community involvement (called remotes in those days) into this smaller definition.  He wound up taking the station to the top of the ratings by focusing on where he was, instead of where he wasn’t.
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Tommy Kramer Tip #220: Dead Streaming

Here’s a question that takes some actual hands-on experience to answer: Is your live streaming even worth listening to?

As someone who has to tape streaming audio often (because of different time zones) in order to do coaching sessions, I can tell you that most live streaming is dead in the water.  Constant cutting out, horribly over-modulated audio (or a stream that’s so low I need a hearing aid to listen to it), too many steps to finally get the audio up, incessant “introductory ads” that we have to sit through before – finally – hearing the station… they’re all symptomatic of just assuming because you buy into a streaming service, your audio is being carried the right way.

And the weird thing is, we promote this ‘feature’ all the time, often without ever checking it out ourselves.

So today – now, while you’re thinking of it – get on your computer, iPad, or smart phone and check your live stream for an hour or so. You may be shocked at how poor it sounds… or you could really pleased with it – until it inexplicably just shuts off after a few minutes.  (Aaaarrrrgh.)

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Tommy Kramer
Talent Coach
214-632-3090 (iPhone)
Member, Texas Radio Hall of Fame
© 2017 by Tommy Kramer. All rights reserved.