Take a look at your high school yearbook. I dare you. It’s embarrassing to think about how we used to think.
How could we possible have… thought that was cool… dressed like that… worn our hair like that?
In my not-so-effortless transition from thinking that programming a radio station was about 1) playing cool songs I like, and 2) evaluating talent on the basis of “he’s got a good voice and runs a tight board,” to embracing things like strategy, branding, and actually mattering to people, one of the first books I came across was Al Reis and Jack Trout’s “The 22 Immutable Laws of Marketing.” (Do yourself a favor and read it.)
One of the concepts shared was “The Law of Sacrifice.”
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