I heard someone play the violin this morning. I love the violin. I love the violin not for the reason most people do. I love the violin because my mom played the violin.
Donald Miller says, “Sometimes you have to watch somebody love something before you can love it yourself. It is if they are showing you the way.”
Consider how much your station connects with the things your listener loves the most.
What ways does your station demonstrate that you love her family?
What ways does your station demonstrate that you love her community?
What ways does your station demonstrates that you love and encourage her faith?
Notice I didn’t say your faith, or your ownership’s faith. I said her faith. Successful stations meet their listeners where they are and then provide a context in which to move listeners into a deeper relationship so that the station accomplishes its purpose.
I collected baseball cards as a kid. I mean I really, really collected baseball cards as a kid. When most of my friends were buying a just pack or two at a time, I would ride my bike down to Klotzbach’s Little Store and buy the entire carton. The gum in those packs was hard enough to pick a lock but it gave the card an unforgettable smell.