Prior to this past Christmas, I heard a talent talking about how his whole family was going to another state, where they hadn’t gathered in years, for the holidays.
But the story really bogged down when he started itemizing everyone who would be there. One sister, her husband, and her two children; her brother, his wife, and their three kids; her, her husband and their three daughters; and an aunt that they hadn’t seen in years.
No one’s reading the guest list. Summarize, instead of Itemize. “Three families, an aunt, 13 people in all…”
The Art of Storytelling lies partly in honing things down to their most concise version, then just letting it breathe a little bit. But when you get too detailed – especially about people your listener doesn’t know (or care about), the story becomes rudderless and lacks momentum.
- Tommy Kramer Coaching Tip #293 – How to Use Texts or Emails on the Air - January 16, 2019
- Tommy Kramer Coaching Tip #292 – Don’t Itemize. Summarize. - January 9, 2019
- Tommy Kramer Coaching Tip #291 – Why it may be better to NOT intro Traffic - January 2, 2019
- Tommy Kramer Coaching Tip #290 — The Twelve-Ounce Glass - December 26, 2018
- Tommy Kramer Coaching Tip #289 – Talent versus Music - December 19, 2018