Here’s a short, but really powerful tip.
Give a subject two segments (in Talk radio), MAX. If it doesn’t “catch fire” by then, give up and move along to something else.
The same principle is true in Music Radio – give a subject two tries, and if there’s no usable reaction, punt. If it hasn’t “happened” by then, you’re just firing bullets into a dead body. This is both boring and desperate-sounding.
This is why I always over-prepped each day. Just having “enough” to cover a show might not actually BE enough on a given day. And as you know, it’s impossible to predict when something might inexplicably fail to connect with the listener. (Although, now that I think about it, this could simply be because there’s not an Emotion at its core. Might want to think about that, too.)
- Tommy Kramer Coaching Tip #314 – How to Make Interviews and Phone Calls Not Suck - June 12, 2019
- Tommy Kramer Coaching Tip #313 – Two Ways to be a Talent “Investigator” - June 5, 2019
- Tommy Kramer Coaching Tip #312 – A Lesson From David Cone - May 29, 2019
- Tommy Kramer Coaching Tip #311 – Why Your Imaging is Boring People to Death - May 22, 2019
- Tommy Kramer Coaching Tip #310 – Why You Want To Talk To ONE Person - May 15, 2019