Tommy Kramer Coaching Tip #370 – It’s Not Really a Conversation

There’s what you want it to sound like; then there’s what it actually is.

“We just have a conversation with the listener.”  Well… not exactly.

It’s NOT really a Conversation.  Music radio is at its best is when it’s concise and at least momentarily memorable – or at the VERY least, when it doesn’t waste our time.

This thought helps; it’s NOT a conversation.  It’s just an Observation with an Emotion tucked in.

Thinking this way won’t leave you frustrated if you don’t get phone or social media response.  Your job is to offer things up that are incisive or entertaining.  Getting a reply isn’t the real goal.

Tommy Kramer

Tommy has spent over 35 years as an air talent, programmer, operations manager and talent coach - working with over 300 stations in all formats. He publishes the Coaching Tip

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